WHAT WE DO 

IFCA is the gold standard for those who want to start, grow, and scale their online coaching business.

As a company built for fitness coaches by fitness coaches, we provide our coaches with the blueprint to minimize time and maximize income, so that they can achieve 10X the success in 1/10 of the time!

"We help you MINIMIZE TIME in your business and MAXIMIZE INCOME."

Watch This Short Video To Get a Feel For Our Company Culture 

Our mission: By Helping Health & Fitness Professionals Grow Their Businesses, We Create a Ripple Effect That Impacts Millions

What Do We Do? We coach, teach, and educate fitness entrepreneurs and empower them with the tools to attract clients, close sales, and build the infrastructure for a sustainable business.

Who Are We? We are an online fitness business coaching mentorship built by fitness coaches and entrepreneurs.

How Do We Do It? While highly selective, once we are committed, we roll up our sleeves and build enduring value through lead gen and sales strategy, infrastructure, and offer redesign.

OUR VALUES

Relentless Growth - Choosing the action that will take us to the next level, regardless of the belief that we can or cannot do it. This leads to us treating every situation, good or bad, as a learning experience to transform into the best version of ourselves.

 Extreme Ownership - We own everything in our world, both business and personal, to a degree that most people would classify as uncomfortable. This leads to acknowledging our shortcomings and where we need to improve, as well as celebrating how far we've come. This journey gives us an appreciation for the journey, rather than just the destination.

 Authentic Connection - We pride ourselves on creating genuine, soul-vibrating connections with ourselves, each other, and our clients. This leads to creating an impact on every life we come in contact with.

RESPONSIBILITIES 

🌱 Brand & Organic Content Strategy

• Own and execute a multi-platform content strategy (IG, TikTok, YouTube, Podcast, Facebook).
  
  
• Develop launch campaigns, brand storytelling initiatives, and evergreen growth systems.
  
  
• Strategize monthly and quarterly content vision aligned with key revenue events.
  
  

🎬 Video & Content Production

• Lead weekly and bi-weekly video shoots with the founders (content + ad creatives).
  
  
• Write creative briefs with CTAs, hooks, angles, B-roll, and platform-specific guidance.
  
  
• Oversee video editors and VAs to ensure content quality and timely delivery.
  
  
• Audit and approve all creative content before publishing.
  
  

📱 Social Media & Podcast Oversight

• Manage daily content publishing across platforms for IFCA and founder personal brands.
  
  
• Repurpose long-form into short-form (podcast clips, reels, etc.).
  
  
• Ensure consistent visibility and lead gen via social.
  
  

🧑‍🤝‍🧑 Team & Project Management

• Manage and coach the creative support team (editors, creative VAs, etc.).
  
  
• Coordinate content calendars, asset libraries, deadlines, and performance reviews via Asana/Slack.
  
  
• Work cross-functionally with Sales, Operations, and Client Success.
  
  

✈️ Travel & On-Site Requirements

• Weekly in-person filming and creative planning in Columbus, OH (preferred).
  
  
• Travel with CEO/founders to events (2-4x/year: retreats, off-sites, masterminds, speaking gigs).

RESULTS & EXPECTATIONS 

(How Not To Suck At This Role) 

🎯 Key Outcomes (KPIs)

• Organic Reach: 1–3M+ per account monthly.
  
  
• Booked Calls from Organic: 30+ per month.
  
  

• Weekly Content Output:
  
  

• 1–2 short-form videos per day per account (IG, TikTok, YT Shorts).
  
  
• 1 podcast clip per week.
  
  
• 4 long-form YouTube/Podcast videos per month.
  
  
• Ad Creatives: 15 new ads produced monthly.
  
  
• Timely Delivery: All content delivered, QA’d, and published on-time via Asana.
  
  
• Efficiency: CEO/founders spend significantly less time managing content systems..

REQUIREMENTS

• 4+ years in brand management, digital content, or creative direction.
  
  
• Deep knowledge of IG, TikTok, YT, and podcast platforms.
  
  
• Strong portfolio of content that converts (not just looks good).
  
  
• Experience leading teams in fast-paced, creative environments.
  
  
• Excellent project management skills (Slack, Asana, Google Suite).
  
  
• Ability to direct shoots, brief editors, and manage content across channels.
  
  
• High-level aesthetic and messaging skills (understands both virality and positioning).
  
  
• Bonus: Can edit videos and/or create content themselves.
• Bonus: Background in fitness, coaching, or personal development.

COMMUNICATION CYCLE 

👉🏼  Reports To Chief Executive Officer

👉🏼  Oversees: Organic Marketing Team

👉🏼  Daily & Weekly Communication Cycle. 

        -  Attends Daily & Weekly Marketing Huddles 

- Attend Friday Sales Meeting

- Weekly 1-1 Meeting with CRO & CEO

- Attend "Game-Tape" Meetings  👉🏼  “Onboarding/ Sales Call/ Back-End Call/ 1-1 Coaching Call Review” with the product team, client success, sales, and marketing

- Liaise with marketing contractors 1x per week

- Biweekly 1-1’s with all direct reports

👉🏼  Weekly Submissions 

      - EOW report due to CRO by 3 pm EST each Friday via Slack. 

      - EOW numbers finalized by 10:00 am Friday Morning prior to presenting on R&D and Strategic  Meetings

👉🏼 Monthly Communication. 

       - EOM report due to CRO’’s  by EOM at 2 pm EST