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Alycia Went From a $165k Year to a $380k Year By Fixing Her Product With IFCA!
Marissa Went From a $78k Year to a $76k Month with IFCA!
Bre Had Her First $30k Month and Went From $200k a Year to $400k a Year!
Hannah Went From a $75k Year, No Systems, or Team to a $275k Year, Putting Systems in Place, and Growing Her Team!
Lacey & Lila Went From $3K Months to $12K Months Halfway Into IFCA...
Matthew Went From Overworked to Generating Over $32K IN IFCA...
Casey Became The CEO Of Her Business & Went from $14K Months To $35K Months...
Leif Doubled His Income Going From In-Person To Online...
Kristina Tripled Her Income In 2 Months With IFCA...
Amber Fixed Her Backend Systems And Is Hitting Consistent $30K Months...
Jocelyn Went From Making $300/Month To A $5K Month In 4 Weeks...
Leslie Surpassed Her Weekly Pay As A Family Medicine Provider...

"How Do I Know You're Not Just Another

FAILED Fitness Coach ➡️ Business Coach?"

Photo 1
Damn, I get should be skeptical of internet folks.

Here's an attempt to decrease that skepticism...

Erin Dimond and Jordan Dugger

I'm Erin Dimond and I started my online coaching business back in 2013.

I grew that business from $0-500k/year, and at one point I was adding 60 clients per month...entirely from Instagram.

I sustained this growth up through 2017, and then teamed up with my then-boyfriend, Jordan Dugger, who also became a highly successful online coach.

Soon after we began dating, we were recruited on the reality TV show, "America's Fittest Couples," where we stayed in a mansion with 12 other couples.

We were all competing in insanely intense challenges, in hopes of winning the top spot as THE FITTEST COUPLE.

Erin Dimond and JOrdan Dugger Rave
Although we got ELIMINATED...

this experience quickly proved to us just how well we worked together in all the challenges that life may throw!

Erin Dimond and Jordan Dugger Fittest Couple - 1
We figured out how strong of a team we truly did make.
Erin Dimond and Jordan Dugger Fittest Couple -2-1

So, we combined companies and GOT MARRIED!

[This is where the fun really began]

Erin Dimond and Jordan Dugger Fit Biz Mastermind

Together, we launched Transform 2Gether Systems

and with THREE consecutive launches, it turned out to be very successful!

We even traveled around the U.S. teaching seminars to coaches who wanted to get better results for their clients!

Erin Dimond and Jordan Dugger Travel

In 2020, we decided to combine our companies to form Transform 4Ever Systems- which, on its first week of launch, brought in:

➡️ 497 Applications

➡️ 123 Booked Calls

➡️ 94 New Clients

➡️ $267,900.00 Contracted/ 100k Collected

All through 100% organic marketing! (No cold DM’s, paid ads, or funnels!)


So… not only do we help teach online coaches the same systems and strategies we personally use, but unlike all of the business coaches in this space, we still own a thriving 7-figure online fitness coaching company- Transform 4Ever Systems (T4E)!

(Which currently works with more than 250 online clients around the world.

Our Current T4E Staff:

🔥 2 Full-Time Registered Dietitians

🔥 2 Full-Time Lifestyle Coaches

🔥 1 Full-Time Hormone Expert

🔥 1 Full-Time Training Programming Expert

Erin Dimond and Jorda Dugger -2

In 2017, Jordan and I also started Impact Fitness Coaching Academy. Since then, we’ve worked with more than 625 online coaches, who are all either brand new and trying to get their businesses off the ground, all the way up to coaches who are already 6-figure earners, where we help them scale, hire teams, and grow well past 7 figures.

So, what we’ve done is taken all of our experiences, not only building our own 7+ figure online coaching company, but also coaching aspiring fitness entrepreneurs just like you and we’ve packaged our knowledge into a step-by-step system that can take someone who has never even coached a client and turn them into a high caliber, world renowned online fitness coach… in a very short time frame!

Not only will you get completely free coaching from me and Jordan, but you’ll also get access to our:

✅ Two Sales Coaches

✅ Copywriting Specialists

✅ Marketing and Branding Consultant

✅ Eight 1-1 Dedicated Success Coaches

✅ Our In-House Certified Mindset Specialist and Life Coach

Backend offer


IF we decide to work together...

We'll put in writing (and sign) that we will continue to coach and support you through Voxer, the Facebook Community, support calls, and emails to help you however possible until you feel like you have significantly ROI'ed your investment, guaranteed.


There are hundreds more success stories...


Frequently Asked Questions

Q: What if I have no experience coaching, or personal training (online, or in-person)?

A: No problem! As long as we feel like you have the potential, right motivating factors, and mindset required, you will be approved. In our program we’re going to cover not only how to get established, and build your business, but also the essentials you will need in order to be an effective coach. Including nutrition, training, supplementation, building programs, and resources you can utilize to further your education!

What is your success rate?

Our team has with more than 243 online fitness coaches through our IFCA mentorship program, and another 250 who’ve gone through Immediate Impact, an online businiess-builder course.

Since 2018, in IFCA alone:

- Helped more than 150 coaches go full-time.
- 120+ 10k/ Month Businesses
- 32+ 200k+ Businesses
- Impact Fitness Coaching Academy has some of the highest success rates in this industry.
- 87% of students make their initial investment into IFCA back, within the 12 weeks of starting the program.
- Our average student grows their business by 890% within six months.
- 55% of students in our program make a 300% return, on just their initial investment in 12 weeks alone.

Albeit, results are not guaranteed, the amount of value, care, and support you will receive is, and we stand so firmly by this, that if within three weeks of starting the program, you are not satisfied with the value, and experience, we’ll refund 100% of your investment.

As long as you attend at minimum six support calls, and complete the assigned course work in your implementation plan.

Q: I've tried other programs and didn't get results, how do I know this will work?

A: We’re teaching you the same tools, and methods that have helped us build our coaching businesses to 7+figures. To be able to hit 6-figures is not that complicated, but does require a certain amount of passion, effort, and a detachment of outcome.

IF you are in this, solely for the money, we would prefer you not apply.

Also, there's a conditional money-back guarantee so if you come in and don't like what you see you can get your money back. (See money-back guarantee)

Q: I'm scared to make this decision.

A: We get it … we have been exactly where you are.

Those who put their back against the wall, and invest when its uncomfortable, almost always have the greatest results.

It's always scary at first, because our brains tell us that they fear the unknown and because we don't know what may happen.

It comes down to betting on yourself. Warren Buffet, who has made billions investing in the markets, still says that YOU are the best investment you could ever make.

Q: I can't afford this program, is there anything that you can do for me?

A. Yes, we have multiple financing, and payment plan options available, as well as an option for you to use PayPal credit for 0% APR for 6 months.

If you're interested in the financing option or have questions simply schedule a 20-minute call with our team and we can walk you through it.

Q: How can I position myself as an expert without case studies?

A: Everyone starts from zero, even me.

As long as you can demonstrate value, be relatable, and have a passion to speak people will follow you.

The biggest thing is making sure that you demonstrate those things and simply not walls of client results. 

Q: How do I justify my pricing?

A: Great question…… there are a few points here to make. 

1. Because you deserve to be well paid for the things you do. You must value your worth. One of the best ways to do this, is to invest in yourself. 

If you don’t invest in you, how can you expect clients to do so? 

2. You'll feel better about providing the service and enjoy it more.

When you give a lot of yourself to clients you want to feel like you're being compensated well for it or you will start to resent them and the service.

If a client is asking for a lot but you are well paid then you don't mind as much. If they are asking for a lot but pay very little it's easy to start becoming resentful towards them.

3. Your clients will get better results- People who PAY- PAY ATTENTION. 

I've always noticed a trend that my clients get much better results when they pay more. Why?

Because we place more value on the things we pay for and even higher value on the things we pay the most for. 

By getting clients that pay more money you will notice they are more invested and will try harder than clients who do not.

Q: Do you need to have a college degree to make a course?

A: Nope. We do however require you to have a fundamental level of nutrition, and coaching application understanding, so we can build on this in that section of IFCA.

If you are unsure, schedule a call anyways, and we’ll be honest with you as to where you are.

Q: Do I need a following?

A: HELL NO. In fact, the majority of our most successful students have not started with a large following. 

It's all about knowing how to get leads on demand and leveraging that. I know tons of people who have millions of followers but very little in their bank account.

If you do have trust with an audience, and a following, that will make your process that much easier, but it's very doable with a small following. 

Q: How much money do I need to spend on ads?

A: None- we will first instill organic only strategies, and only implement pay ads once you are financially in a place to do so, safely. 

Q: What if I need to ask someone for permission?

A: It's always best to ask for forgiveness than permission. Take the leap and notify them later.

If you have to ask for permission from someone to be successful you will stay stuck. My family told me I was dumb for what I was doing and look at where I am today.

Q: Where does the program take place?

A: Everything is online - no travel required! You’ll have lifetime access as well to the private IFCA community to further help each other grow, and continue learning! We also share module and course updates from future rounds, so you can continue to stay “current” with the fitness industry trends, and what we’re finding actually WORKS. 

Q: How is this different from other courses?

A: Most "programs" are just that... "programs."

They are mostly pre-recorded and they aren't coaching academies. In this, we are going to work hand in hand to ensure results.

This is not a "course", this is a "coaching program". At the core, Jordan and Erin are coaches and love to build and support future coaches in this industry.

This is NOT a cookie-cutter program, we are here to walk with you through your journey to ensure you have success.

In fact, we have also brought in a full-time assistant coach who specializes in building a community, and membership platform, along with a dedicated sales coach to guide you through your closing processes, and to teach you how to connect with your unique personality.

Alongside our specialty coaches, we also have a full-time marketing systems specialist who will help you with the “tech side”, including email automation, funnels, and systems.

This is the only program that gives you complete access to everything you need to make a massive impact.

In IFCA, we want our students to thrive not only in their ability to attract and sign clients but also be effective in their ability to change lives! The majority of programs that offer marketing alone run anywhere from $15,000 - $25,000, where you will receive all of this for a fraction of the cost!

ALSO - the majority of programs are an 8-week intensive course. We offer 10+ weeks of dedicated curriculum and training, alongside 2 more weeks for ongoing support, and implementation.

Also, many other programs provide pre-recorded modules, where we will be teaching weekly modules live, with the ability to ask questions pertaining to your specific business. Not to mention 1-1 calls, open-office hour support calls, and over 40 mini-training recordings for implementing what is taught, and Facebook live Q&A’s!

Q: How much time do I need to commit?

A: There will be weekly calls that will last around 60-120 minutes. You’ll also be required to complete “homework” assignments. Outside of these commitments, you can invest as little or as much time as you want into your business it just depends on how quickly you want it to grow. We also offer two “pod calls” where you will be joined by a small group of students to help support each week's goals, alongside unlimited 1-1 support.

We are clear in saying: you can devote as much time as you choose, but the time devoted will also directly correlate with your success.

The minimum amount of time needed to see a positive ROI would be around 5 hours per week.

Q: What will I learn?



1. Designing the framework of your business. Defining your specific niche, theme, and vision.

2. Marketing in a way that is tailored specifically towards your ideal client, and learn how to “story sell”, and the model of building a “story brand”.

3. CRM overview for managing your clients, following up on leads, tracking statistics and making sales.

4. How to price your services.

5. Offer creation - Irresistible offer structure.

6. Having different tiers of products and how to funnel towards each product or service.

7. Full sales support, including two specific modules teaching you our diagnostic connection-based sales model, along with a full-time sales coach who will actually help close calls for you initially to help you gain confidence, and framework within the sales process.

8. Content Strategy and Re-purposing systems.

9. Email marketing

10. Copywriting - including guest coaching copywriting expert.


1. Video creation.

2. Facebook strategy – 3x3x3 growth model.

3. Learning how to engage with ideal clients through our FB 3x3x3 strategy.

4. Creating a content calendar, and how to create content that SELLS.

5. How to stand out on IG and work the algorithm, drive engagement, and build a strong, engaged following.

6. Facebook strategy.

7. Instagram Growth Strategy

Systems and Business Structure

1. Outsourcing, and delegation.

2. Time management and useful tools for your business - phone call scheduling, signing documents, Instagram resources, program agreements, collecting payment, etc.

3. Systems: how to structure program delivery, automate tasks such as training program delivery, and payment systems, along with further automation including sales follow up sequencing.

4. CRM and Hubspot Training

Coaching Application - Nutrition and Training

1. Nutritional overview

2. Calories/macros

3. Rigid thinking approaches and strategy to set your clients up for SUSTAINABLE SUCCESS.

4. Goal setting

5. Energy Balance and how to calculate starting macros.

6. How metabolism works.

7. When and How to make adjustments to the client’s macros

8. Diet breaks, refeeds, re-sensitizing to Insulin, adherence and more

9. Diet Strategies: Keto, Intermittent fasting, micronutrients, § Reverse vs. Recovery dieting.

10. Top essential supplements and the best sources

11. Sodium, water and meal Timing

12. Eating out, alcohol, handling social situations

13. Training overview & programming

14. How to create a questionnaire that sets the tone and collects everything you need from your client

15. How to assess volume and frequency of training

16. Hypertrophy VS strength progression

17. Workout building apps, tools, and resources.

Advanced Topics (to be given to students based on position in their business.)

1. Sales funnels and opt-in training (click funnels)

2. Paid advertising modules

3. E-mail automation and segmenting (active campaigns)

4. Advanced e-mail copywriting

5. Advanced sales strategy.

6. Team building: staffing, standard training procedures, contracts, and outsourcing.

7. Storytelling: Hero’s Journey

8. Accounting/ Finance/ Legal - Guest Expert Coach

9. Advanced Copywriting: Guest Expert Coach

10. Maximizing profit levers

11. Creating webinars, and video sales letters

What will I receive?

1. Access to your coaches, Erin, Jordan, Lauren, Lacy, and Hayden via email/ text, one on one phone calls, and group coaching calls

2. A weekly group coaching call where we will teach each module LIVE in an open format to answer any of your questions.

3. 2x Weekly group call with further education and support (open office hours)

4. Facebook Lives throughout the week to support questions, and expand on weekly material.

5. Individual coaching calls as needed, per request of either coach or client.

6. Access to pre-recorded material, templates, educational resources, and unlimited support in the Facebook group.

7. Weekly FB lives – 2x per week for further deep dives into the current week's curriculum, and this is also where we can dive into your specific questions in a collaborative format. Lacy, Erin, Lauren, Jordan, and Hayden will all be providing lives throughout the week, at minimum 2x.

8. Homework assignments to hold you accountable and MAKE SURE that you’re putting into practice what you are being taught in order to ensure raving success within your business.

9. Guest presenters through the program from industry leaders.

10. Group accountability and support from a group of Online Coaches that allows you to cross-promote, learn and grow 10x faster than you would alone!